Voltas – India’s No.1 Brand for Air Conditioners
Voltas is a 60 years old consumer electronics company in India. It is a subsidiary company of the TATA group. Voltas claims to be the no. 1 AC brand in India with expertise in Air Conditioners, Air Coolers, Refrigerators, Water Coolers, and Water Dispensers. With extensive distribution centers and strong satisfied consumers across the country, Voltas is on its vision to driving value through smart engineering.
Voltas Key Financials 2021 – The company recently reported consolidated sales of Rs. 2046.26 crore for the quarter ended 31-Dec-2020. These results reflect a solid continuing performance. With increase in sales by 23.96% from previous quarter, company surpassed competitors in a leap. Moreover these sales are stronger by 32.29% from the year-ago quarter.
Voltas Limited is a six-decade-old company in India with expertise in Air Conditioning & Cooling technology. The company is broadly structured into projects and products business. Voltas undoubtedly makes superior AC products like Voltas 1.5 Ton 5 Star Inverter Split AC which is one of the best air conditioners in India at a reasonable price.
The projects business is classified into the Domestic Projects Group (DPG) and International Operations Business Group (IOBG). While the products business is classified into Unitary Products Business Group (UPBG), Mining & Construction Equipment Division (MCED) and Textile Machinery Division (TMD).
The Unitary Products business group is into multiple product categories including best air conditioners, Air Coolers, Commercial Refrigerators, Water Coolers, and Water Dispensers. Voltas is the no. 1 AC brand in India and has the largest infrastructure which helps us to serve our customers better across the length & breadth of the country.
The Unitary Products Business Group of Voltas is present in the business of cooling appliances in the B2C and B2B space.
In the brand’s official website, Voltas claims to be a six-decade-old brand and was founded in the year 1954. The Unitary Products Business Group of Voltas has pioneered the concept of Air Conditioning & Refrigeration in India and has a series of first launches throughout our period of existence. Check the latest rating of Voltas in Top 5 Best AC Manufacturing Brands in India.
In 2006, Voltas launched India Ka Dil, India Ka AC, where the brand leveraged its Indian roots and legacy in the Air Conditioning category.
Legacy of Voltas – India’s No.1 Air Conditioner Brand
1969 – Setup of India’s 1st integrated Air Conditioning manufacturing plant
1984 – Launch of India’s 1st split Air Conditioner
1993 – Launch of India’s 1st floor standing split Air Conditioner
2000 – Launch of India’s 1st sub-one ton Air Conditioner
2007 – Pioneered the concept of star ratings in Air Conditioners which was later made mandatory by BEE for the entire industry
2008 – Launch of India’s 1st corner split Air Conditioner: In 2008, Voltas took up cause marketing through the “Jagmag Desh Mera” campaign by recognizing the pressing need for low running cost desired by consumers and appealed to the spirit of philanthropy through its contribution to rural lighting.
2012 – Launch of All Weather Air Conditioner range
2015 – Launch of Fresh Air Coolers range. Voltas also launched its range of Smart AC which can be operated from anywhere using Wi-Fi and Infra-Red technology. Smart Murthy can outwit his father in law using Smart AC.
2016 – Launch of Voltas All Star Inverter Air Conditioner range: In 2016, Voltas launched its range of Inverter AC as “All-Star” with the value proposition of ‘Run 2 AC at the cost of 1’, which helped to de-mystify the concept of Inverter AC in the minds of the consumers. The Gupta and Sharma families learned the lesson of not squeezing their families in a single room with an ulterior motive of using only 1 AC.
Also, Read – Window AC vs Split AC – Which AC to Buy?
In 2017, Voltas augmented its All-Star value proposition by adding the benefit of All-Weather and launched Voltas All Star Inverter AC. The consumer could run the AC throughout the year and yet save more. Murthy’s neighbors like to spend time at his house than theirs as he has Voltas All Star Inverter AC, which gives the dual benefit of comfort in all types of weather as well as savings.
2018 – India’s first Window AC with inverter technology
Voltas India – Awards & Accolades
Voltas has won numerous awards over the years in the expertise in air conditioning products innovation and technology.
2012 & 2015 – Effie Awards – most effective marketing communication campaign
2014 – World Advertising Research Council – marketing communication effectiveness.
2013 & 2015 – National Energy Conservation Award – highest sales of energy-efficient Air Conditioners in India.
2016 – ET Best Corporate Brands
2017 – Voltas was given the award of “Best Supplier Brand in the Consumer Durables Category” in 2017, from Walmart India.
In coming years, it would be interesting to see how Voltas moves into innovative product segment like portable air conditioners, designer ceiling fans etc.